New technology has not only changed the way the media is delivered, but the way we digest it every day. In efforts to keep readers interested longer, news agencies have started using their web sites to add new forms of media and display options in addition to the written word.
Baseball coverage is one field where this new idea has been adopted with highlights and live analysis. This has led to more in-depth coverage than you could find in your local paper, but it has also led to problems of confusing the reader.
A positive example can be found on ESPN and their coverage of the New York Yankees and Toronto Blue Jays game on Thursday night. On one page, you can find the score, game recap, video highlights, related articles and the upcoming schedule for both teams. In a traditional newspaper, that could force you through two or three pages and still, you might not get this much information.
Contrarily, the traditional print media has struggled to put a complete game package together online since it is usually spread throughout the section. For example, The Atlanta Journal-Constitution has tried to do similar things with their coverage of the Atlanta Braves. It hasn’t worked as well because they don’t have video options and some of their tagged articles don’t always pertain to the actual game.
Newspapers have been covering baseball for years, but it is getting harder to match the product good online productions have. With the available technology making it easier to navigate the web, top notch web sites have the inside track on bringing in the loyal fan every morning. And in journalism, that’s the bottom line.
No comments:
Post a Comment